Modern Store Design

Burke, Gene; Edgar Kober. Modern Store Design. Los Angeles: Institute of Product Research, 1946. First edition. Small Folio. 161 (11)pp. Original designed paper-covered boards with brown and black lettering on cover. Decorative endpapers. A practical study of the influence of store style and modern merchandising covering planning, research, and budgeting of respective project as well as store front and interior design and lighting. Profusely illustrated with striking b/w drawings and 32 blue and white plates showing detailed interior furnishings, displays and fixtures for various businesses. Binding rubbed with moderate wear along edges. Blind stamp of previous owner’s library on title page and page 97. Block lightly age-toned in margins not affecting images. Binding in overall good, interior in good+ condition. g. Paperback. (35828) $60